부가설명준비중
We are not problems to be solved,
but possibilities to be unfolded.
Carl Rogers
Find the Unique Me.
Fun the Unique Me.
FFUM® | ICF CCE Accredited Coaching Program(18 Credits)
Program Highlights At A Glance
ICF
Accreditation
ICF CCE Accredited Program
20+ years of experience in coaching education
Designed to unlock your uniqueness using
an exclusive framework Self-AIR™ Model
Self-AIR™ stands for:
A – Self-Awareness, I – Self-Insight, R – Self-Recalibration
Discover it. Fun it. Live it. With FFUM® and Self-AIR™
Many professionals diagnose people based on fixed types, traits, or strengths.
But people aren’t static—they evolve, shift, and respond uniquely to different contexts.
True growth doesn’t come from maximizing only strengths.
It comes from understanding and embracing your full, integrated self.
For example,
curiosity is not always a strength
—it’s a unique trait.
Depending on the situation,
it can work for you or against you.
Individuals can’t be divided and exist as a whole.
But somewhere along the way,
we started seeing ourselves like machines
— as if we’re built from separate parts
that can be adjusted, upgraded, or swapped out.
🍳Like a recipe:
Two scoops of curiosity,
three of ambition, a dash of communication
— mix it all together and voilà,
a better version of you.
But here’s the question:
Where exactly does curiosity live?
Is ambition tucked neatly into one part of the brain,
and communication stored somewhere else?
An individual is no longer something that can be taken apart.
Who we are emerges not from isolated traits,
but from the integrated whole of our being.
The idea of maximizing strengths and managing weaknesses
may seem helpful on the surface —
but it carries a risk:
reducing ourselves
to something fragmented, mechanical, and incomplete.
We created FFUM® because we saw the limitations of either-or thinking
—dividing people into “strong” or “weak,” “this” or “that.”
This fragmented view can limit human potential.
Instead, we believe in discovering
the uniqueness that naturally emerges in
💬Life
👥Relationships
💼Work
FFUM® is not a one-time assessment. It’s a lifelong journey of
🧠Self-awareness
🔍Self-insight
🔄Self-recalibration
We designed FFUM® to help people recognize
and embody their unique way of being —
so they can live and coach
from a place of wholeness, presence, and authenticity.
FFUM® is not a diagnostic—it’s a journey of discovering your unique way of
being as it naturally unfolds in life.
This journey is a lifelong process of
self-awareness → self-insight → self-alignment.
We believe humans exist on a foundation of
infinite possibility, and our uniqueness is something
to be discovered and embied—not defined.
FFUM® is the starting point for a more integrated, authentic way of
living—true to who you really are.
18 hours of immersive,
high-impact training
Practice-Based Learning Cycle:
Understanding → Practice → Embodiment
(Mindset & Skillset Integration)
Core Competency Development
Mindset Development
Understanding uniqueness
Embracing uniqueness
Internalizing a uniqueness mindset
Skillset Practice
Applying unique perspectives in coaching
Supporting clients’ discovery of their uniqueness
Empowering acceptance and development of their unique self
Professional coaches seeking deeper coaching impact
Coaches interested in advanced tools for uniqueness exploration
Those pursuing ICF CCE hours
Enable deep self-reflection and discovery of uniqueness
Use exclusive models such as Self-AIR™, and FFUM Conversation Model
Help clients align their uniqueness with action
Apply a systems-thinking lens to coaching conversations
Recognize and reframe the limits of overused strengths
Create sustainable shifts with a client-centered approach
Coach with confidence using structured uniqueness frameworks
Build trust and foster psychological safety
Strengthen coaching presence and listening
Align uniqueness with sustainable change
Empower clients through personalized discovery and embodiment
Module 1-1.
Understanding Uniqueness
From Strength to Uniqueness
Sharing Uniqueness stories
Module 1-2.
Discovering Uniqueness in Life
Reflection Based on the Uniqueness Discovery Interview
“Peak & Valley” exercise and practice
Energy Movement framework and practices
Self-AIR™ model
Module 2-1.
Creating Change Through Action
Reflection Based on the Uniqueness Tree
North Star Interviews
Establishing a personal North Star
"Stop Chasing Your Strengths" mindset shift
FFUM Conversation Model
Systems Thinking
Uniqueness Q&A
FFUM Coaching Process overview
Module 2-2.
Identifying Strengths & Their Limits
Exploring overused strengths and limitations
Module 3.
Integration & Coaching Practice
Review of action plans and coaching implementation
Completion & Celebration
(Congratulations on Completion and Commitment to Action)
“This was not just a program—it was a personal transformation.”
FFUM® shifted the way I see myself and my clients. I now coach from a deeper place—with clarity, presence, and power. The Self-AIR™ model completely redefined how I support uniqueness: more human, more real, more impactful.
- ICF MCC · Leadership Coach · Executive Coach (20+ yrs)
“FFUM® gave me practical tools to discover uniqueness and turn it into action.”
It moved me beyond typical ‘coaching conversations’ into creating sustainable change. I now help my clients not only to know themselves—but to live their uniqueness with confidence.
- ICF PCC (5+ yrs)
“I’ve done many coaching programs, but none like this.”
FFUM® isn’t just about skills. It’s a complete mindset shift—how to coach with depth, purpose, and personal power. I walked away with a sharper ear, a clearer presence, and a confident mindset and skillset I can trust in every session.
- ICF PCC · Leadership Coach · Executive Coach (15+ yrs)
Over 200+ professional coaches trained through our workshops, which have been delivered across leading organizations:
Discover it. Fun it. Live it — with FFUM®.
Ready to begin?
We’d love to hear from you.